Our Process

LazBro, Inc. follows a strict process when defining a digital marketing campaign:

1

DEFINE THE TARGET AUDIENCE

Using a combination of syndicated and proprietary research, we build a profile of your consumer.  This ensures that our message reaches those that count, making the campaign as effective as possible.

 

2

BUILD A DIGITAL STRATEGY

Once we have identified the target consumer, we look at the digital ecosystem they live in. We consider everything: banners, search, social, mobile, and viral/word-of-mouth. We hone in on what drives your consumer, how they travel through the internet, and how they communicate with their peers.

 

3

PLAN AND BUY MEDIA

Our established relationships in the digital marketing industry allows us to plan and buy the most efficient and effective online placements that money can buy.  We negotiate added value, and identify innovative and cutting edge interactive solutions to take your brand the extra mile online.

 

4

LAUNCH AND MANAGE

Our team is there by your side every step of the way.  Our executive team, account managers and operational staff takes care of your campaign with dedication and passion. We launch on time, and ensure everything works. We monitor and optimize, getting the most out of the campaign and driving success.

 

5

OPTIMIZE, REPORT, OPTIMIZE

We offer comprehensive reporting as often as you need it.  We build the report the way you like it, and deliver it in a format that you prefer. We make sure that our findings are actionable.  How can we improve the campaign? Is your money better spent in different interactive environments? Are there better converters for your brand? We learn, and then we optimize, making sure your campaign is as effective as it can possibly be.