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Grandma Gets "Friend"-ly: Using Social Media To Reach Baby Boomers And Seniors

BABY BOOMERS

My Grandma has 114 friends on FaceBook. Are you marketing to her?

My grandmother is 67 years old, married, lives in Atlanta, Ga and likes to travel. She doesn’t mind me telling you this because it’s on Facebook. She’s on Facebook and she is an active member who chats, uploads photos, and writes “I love you” on my wall.

Ad Design

How do I take too long from here? - Designing An Effective Online Display Ad

Generally when I ask that question, it takes most people a few minutes before they realize how nonsensical it is. It sounds like a valid question, it looks like a valid question, but there really is no answer. Of course, when I asked my fiance, she merely replied "Cautiously!".

Grandma Gets "Friend"-ly: Using Social Media To Reach Baby Boomers And Seniors

My Grandma has 114 friends on FaceBook. Are you marketing to her?

How Do I Take Too Long From Here?

How do I take too long from here? - Designing An Effective Online Display Ad