The reality is, broadcast has become a digital medium. Anyone who is still using an old-style cablebox will tell you the same thing.
Concepting, creative development and production exist in the digital realm, while broadcast media is being bought, placed, managed and optimized in much the same way that other digital media is.
LazBro, Inc. redefines the digital agency by incorporating our collective knowledge and experience to concept, create, launch and manage highly efficient, results driven broadcast campaigns.
