LazBro, Inc. employs the 4E's methodology of metrics and measurement.
Developed by our very own Chief Operating Officer, Jennifer Samples, the 4E's methodology looks at four main factors:
EXPOSURE
ENGAGEMENT
EXPERIENCE
EFFICIENCY
By providing an analysis based around these four key metric areas, a complete and thorough report is provided to our clients, offering incredible insight into key performance indicators, consumer interaction, and the cost effectiveness of the overall campaign.
Our reports are an important part of our service, and are included in every campaign we do. We pride ourselves on offering our clients the most comprehensive and educational campaign feedback as often as they need it.
