Social Marketing

Social marketing has fast become the most coveted marketing vehicle in the digital environment, and there is good reason: there is nothing more powerful than a recommendation from a trusted peer.  

social internal

It is important to draw a distinction between social media, and social marketing.  Social media focuses on the targeted placement of existing digital media within social environments. Banner ads on a social media page, native advertising within social environments, sponsored stories... all fall under the social media.

Social marketing refers to something different. Social marketing focuses on reaching the individual influencer, and providing them with tools and content to be able to spread the word about the brand or product.

This is an important distinction, since social media looks at mass marketing to create a response, while social marketing looks at micro-marketing to create a buzz.

We understand the intricacies involved in creating effective social, viral and online word-of-mouth programs, generating hand-raisers and taregting influencers that will grow your brand exponentially, along with a deep understanding of using social media vehicles to drive activity, traffic and ROI. 

Contact Us

Featured LazBro Product

LazBro-Website-Portfolio-EmailPlayground

Email Playground

Designed to interface with Silverpop's Engage platform, providing their clients with a WYSIWYG interface. 

Read More

Join Our Newsletter

Twitter Feed

Reason #979 to vote @LazBro @iMediaTweet Small Agency of the Yr: We're 2 miles from the beach. http://t.co/Z13KEKIe3c http://t.co/P1tKKbMDEm
Reason #980 to vote @LazBro @iMediaTweet Small Agency of the Year: We built Email Playground. http://t.co/uvWnRm2Wpp http://t.co/6VXVZdDTRe
Reason #981 to vote @LazBro @iMediaTweet Small Agency of the Yr: LazBro gives Peace of Mind. http://t.co/f99L5XwWrh http://t.co/GLG0hi8IsW

Podcast

  • Rob Massa - Opt Intelligence

    Chief Revenue Officer - Opt Intelligence
    Evan Lazarus, CEO of LazBro, Inc. and Jennifer Lazarus, President, sat down with Rob Massa,...

    Hear More
  • Justin Choi - Nativo

    CEO - Nativo
    LazBro CEO, Evan Lazarus, speaks to Justin Choi, CEO of Nativo, an end-to-end native advertising solution. We discuss t...

    Hear More