Marketing Automation Strategy

Piecing together a marketing automation strategy requires extensive experience in all aspects of marketing automation techniques. Identifying the goals of the campaign, and then honing in on the most effective and efficient tactics all culminates in a powerful plan that drives interaction, conversations and conversion.

strategy internal

Our multi-touch view of the digital ecosystem follows the consumer as they move across the digital spectrum quickly, adopting new programs and technologies, communicating with other consumers, as well as brands.  The environment changes on a daily basis. LazBro, Inc. makes sure it is on top of these changes.  Our team is on the forefront of emerging technologies as well as the improvements that are made on old ones.

strategy ecosystem internal

Our strategies take the entire marketing mix into account, making sure your marketing automation campaign fits neatly into the rest of your marketing innitiatives, making them more effective and efficient. 

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Featured LazBro Product

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Email Playground

Designed to interface with Silverpop's Engage platform, providing their clients with a WYSIWYG interface. 

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Podcast

  • Kevin Wassong - LIN Mobile

    CEO - LIN Mobile
    LazBro President, Jen Lazarus, speaks to Kevin Wassong, CEO of LIN Mobile, a single, unified solution for all mobil...

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  • Rob Massa - Opt Intelligence

    Chief Revenue Officer - Opt Intelligence
    Evan Lazarus, CEO of LazBro, Inc. and Jennifer Lazarus, President, sat down with Rob Massa,...

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